Extension Cotton Specialists Guy Collins, NC State University , and Camp Hand, University of Georgia, join Steve Brown, Auburn University, in a discussion about seed quality issues and recent Beltwide studies focusing on the issue. They talk about warm and cool germ data and other possible predictors of seed quality and stand establishment. They strongly encourage grower awareness about warm/cool germ of purchased seed and talk about how to apply that information in planting decisions. The goal of all in the cotton industry is to have planting seed of the best quality possible.